Accelerating your Business & Personal Growth

An open letter from David Berney
Founder of Ergo Coaching Ltd

Accelerating your Business & Personal Growth

In my experience there are a few possible reasons for you to be here:

• You are a Business Owner/Manager looking for ways to increase turnover & profits, and block the competition from getting to your customers.
• You are an individual checking out what else we can offer alongside Peak Performance Coaching.
• Or, a competitor checking up on what ERGO Coaching Ltd are doing.

Whichever camp you’re in……. Welcome!

Strange but true, I love other people reading and trying to copy us, it’s happened several times already and I hope it continues for a lot longer.

So how can we help?

Do you know what it is you want more of? Or are you feeling stuck and can’t seem to make your business grow from its current size?

Both are very standard places to operate from and almost everyone in business alternates between these two for large amounts of time.

Every organisation is unique and so is every assignment, but typically we would teach the key decision makers some or all of the following:

• Goal Setting - The single most important discipline.
• The Sales Map - How to convert more leads into sales
• The 3 Key Questions – and the secret 4th question
• The Magic Matrix - Cross Sell/Link Sell/Up Sell
• Systematised Referral Process - The biggest profit margin sale
• Branding & The Perception of Price - Are you Harrods or a Car Boot sale
• Time Management - Be effective rather than efficient
• Client Retention Strategies - WOW your current customers
• The Action Agenda - Be in control of every meeting

Here’s an example:

Do you know the 3 Key Questions of Business Growth?

They really are 3 very simple questions which you need to be able to ask yourself and once you know these 3 questions you can really create all the Growth you ever need in any business ever.

I have to acknowledge Jay Abrahams for these 3 questions because they are so simple and yet so powerful that once you know them - you really can change your business in a heartbeat.

Here they are:

• How do I/we increase the number of customers who use our business?
• How do I/we increase the size of their average order?
• How do I/we increase the frequency with which they order from us?

That’s it, simple as that. I have even given you the 3 key questions just for reading this far.

If growing your business is as simple as that, why isn’t everyone doing it?

Simple:
People don’t do what they know is right, strangely they do what they have always done (even if it’s wrong) sometimes to the point of bankruptcy and, herein, steps the Coach.

Coaching, as opposed to consultancy/training and mentoring is all about calling people to account and keeping them there, making people responsible for their actions or lack of them and that’s why our coaching is absolutely based on regular visits to your workplace so that we can catch you doing it right day in day out.

Our coaches will be onsite at your place of work for one day per month, they will build you a personalised system of continuous measurement, which combined with the rigorous follow up will ensure that people not only learn the modules we teach – like the 3 Key Questions of Business Growth, but that you and your staff get so used to using them that they become ingrained in the corporate culture.

That’s why we are different and that’s how we get real results that you can measure.

The code we live by is this:

• Our coaching must deliver Extraordinary Results;
• It must increase both Turnover and Profits;
• The Goals we jointly set must be Specific and Measurable;
• You must take responsibility for the implementation of those results

This is Business Growth Coaching at its very best.

We keep you on the ball by providing amazing levels of follow through and back up.

• After every module your staff will be provided – free of charge - an audio and a video CD which exactly match the subject covered that week so that they can review or revise the material at home or in the car. These will remain yours to keep.
• You will find an Inspirational Message in your inbox at the start of every week – to refocus you on the exciting future you are on the road to creating.
• In between visits we will schedule a 1 hour telephone call to address any real world issues which have come to light since the most recent training day and answer any issues not covered by the training or CD’s.
• We further undertake to answer any question or email left for us within 24 hours as a final ‘catch all’ level of support even outside your normal training schedule.

You can see that at Ergo we are passionate and committed to creating real Business and Personal Growth both for the individual generally and for the Organisation in particular.

This underlines our mission which is printed on the back of every business card we use.

Creating Extraordinary Results
For Individuals & Corporations

Accelerating Business & Personal Growth

Does this sound like the sort of push your company needs to grow to the next level?

Ergo Coaching uses tried, tested and proven methodology to work with you and your business to identify ways to increase your sales at little or no cost to your bottom line.

We ask for 45 minutes of your Managing and/or Sales Directors time and in return we promise that at the end of our demonstration we will have shown you three of our most powerful tools for Business Growth.

Only after we have demonstrated a structured system to ensure that you don't miss the easy extra business which could be derived from your greatest hidden asset would we start to look elsewhere for growth.

Therefore, the first layer of sales and business growth will have come from the "little or no cost" form of marketing which you almost certainly aren't using to your best advantage at the present time.

This we call the “MAGIC MATRIX”. After you see it in action we are sure you will think its MAGIC too.

Next we will start to measure your Sales Map, which will quantify exactly how many responses to your marketing you turn into customers. After we have a clear map of the Sales process for your particular business we will, together, be able to come up with literally hundreds of ways to make the process more streamlined and EFFECTIVE - not just more efficient, more EFFECTIVE, they can be very different.

The final part of our 45 minute presentation will be “3 KEY QUESTIONS” of growing your business. We will actually tell you exactly what these “3 KEY QUESTIONS” are and how they relate specifically to your company.

Even if we never do another days business together, you will still know far more about the questions you should be asking yourself after we leave.

It really is that easy to get a win, win!

Contact us !